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About Us

Live well for less

Our purpose is to help our customers live well for less.

It’s about helping our customers get the most out of life, no matter how much money or time they have. We do this by giving them easy, affordable access to the things they need: like quality essentials, stylish homewares, the latest technology and more ways to manage their money.

We do all of this sustainably, so we can help our customers live well today and tomorrow.

We offer our customers distinctive, quality products at competitive prices across  general merchandise, clothing and other essentials. Driving efficiency in our day-to-day operations enables us to invest in our customer offer in areas that they value: choice, quality, low prices, convenience and great service.

We have created a multi brand, multi channel business that provides choice, flexibility and convenience for our customers. We will continue to invest in our digital offer  so that customers can buy more and save time as well as money by shopping with us.

Our Stories

As the journey starts we will have lot’s to share.